The Platinum A´Design Award is a prestigious award given ti top %1 percentile designs that has achieved an exemplary level of excellence in design. The designs are judged by a panel of three different Jury which is composed of 5 Academic, 5 Professional and 5 Focus Group Members for each different competition. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun, details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.