1000 MIGLIA
The most beautiful race in the world
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Every year a unique selection of vintage cars shows it’s timeless beauty, driving across Italy. Since 1927 this is 1000 Miglia, the vintage car race par excellence, the most beautiful race in the world. A special journey through the beauty of the Italian landscape, that attracts collectors and dreamers from all over the world. A dynamic brand in constant evolution, but always close to its values: historicity, originality and elegance.
2020 IDENTITY
Special logo: The Winged Victory
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The city of 1000 Miglia is Brescia and one of its most important symbol is the Winged Victory, a Roman statue of inestimable historical value. After years of restoration the Victory finally returned to the city and 1000 Miglia wanted to propose a commemorative logo. A new visual language characterizes this special edition, based on vintage images and graphic cleanliness. A graphic evolution that respects the untouchable elements of the brand: the arrow symbol and the two historical colors.
