Client: SecondLife
Project: Corporate Image development
In this project the client was clear about the values of his brand, to give clothes a second chance, we focused on the values of the brand, it is the importation of used clothing from the USA to Colombia. We wanted to show how we are connected, from different cardinal points, that is why the map was proposed within the logo, I wanted to show something organic in the typography, but I also wanted to show a new way of thinking about what is used, with a fresher typography.
Graphic pieces were also designed for this client for his social networks, in addition to the labels for his garments
Cliente: Second Life
Proyecto: desarrollo de Imagen Corporativa
En este proyecto el cliente tenia claros los valores de su marca, darle una segunda oportunidad a la ropa, nos centramos en los valores de la marca, es la importancion de ropa usada de USA a Colombia. Se queria mostrar como estamos conectados, desde distintos puntos cardinales, por eso se propuso el mapa dentro del logo, queria mostar algo organico en la tipografia, pero tambien queria mostrar una nueva forma de pensar en lo usado, con una tipografia mas fresca.
Para este cliente tambien se disenaron piezas graficas para sus redes sociales, ademas de las etiquetas para sus prendas.
Other options presented to the client. The tree element was added, to signify life, second chances. the analogy of the roots of what we "do not see" within what we consume and how our actions can be more conscious with the environment
Otras opciones presentadas al cliente. Se agrego el elemento de arbol, para significar vida,segundas oportunidades. la analogia de las raices de lo que ¨no vemos¨ dentras de lo que consumimos y como nuestras acciones pueden ser mas conscientes con el medio ambiente
Graphic proposals for future video and advertising transitions.
Propuestas graficas para futuro video y transiciones publicitarias
Mockups for a digital magazine for special editions of black Friday.
Fotomontajes para una revista digital para ediciones especiales de black Friday.
