In a year where the competition was releasing new trucks, we need to keep potential shoppers engaged in the F-150 brand, despite not having a new truck to talk about.
To do this, we developed an advocacy platform for the F-150 where we curated F-150 owner stories to tell the story of unsung heroes across Canada who use their trucks to help their community. The content gathered through the program was used as part of digital media campaigns with the objective of raising consideration for the F-150.
