Campaign : Hari Raya Aidilfitri 2019
Theme : Keseronokan Eid al-Fitr (A Playful Aildilfitri)
Campaign Duration : 10 May - 16 June 2019
Overall Concept
This Ramadhan, shoppers can immerse themselves into Malay culture by experiencing traditional mini games (eg; Congkak, Wau, Gasing and etc.) which is popular among all the Malaysian. There is no doubt that Malay tradisional games is one of the cultural heritage that is priceless and cannot be replaced because it symbolize custom, culture and identity of one nation.
