XTM 4x4 Accessories is brand that specialises 4 wheel drive gear and sold exclusively at BCF.
The brief was to build out a suite of brand awareness social media assets that highlights the features & benefits of the products as well as speaks to the value of the brand. These assets were designed with the intent to go on to form templates for other brands and product features showcased on BCF Australia's Instagram. To allow flexibility in the template two variation were created and this was to accommodate for the varying content types for each product; where some products had a depth of lifestyle imagery others only had etched product images.
Supporting documentation was delivered along with the brand awareness social media templates. The documentation detailed how-to and usage guidelines, as well as motion design best practices. This was done to insure continuity when promoting branded content on BCF Australia's social channels.
Designer: Brendan van der Merwe
Creative Lead: Andrea Brown
Marketing Strategists: Harry Elks
Photographers: Just Media Design
