Each year Nebraska Soybean promotes bioproducts at the Builders Home and Garden Show. They display everything from grill cleaners and astro turf to candles and cosmetics with a grand prize giveaway of a couch made from soy based foam. Our team came up with the idea of painting a mural with soy based paint from Sherwin Williams to get people to interact with the booth. The 12 x 6 feet mural design was split up into 288 squares with paint by letter color codes. If people painted a square they would receive a free Clean Environment cleaning product of their choice as well as a consumer guide to bioproducts.
Copywriter: Mark Pafko
Video Editor: Unanimous Creative
Agency: FLM+
