SOUTH DAKOTA SIOUX
BRAND IDENTITY
Using traditional Native American iconography to create a logo and brand identity for a Midwestern football team.
LOGO
STATIONARY
DESIGN OBJECTIVE
Create a logo and brand identity for the South Dakota Sioux that represents the football team while honoring traditional Sioux culture through ancient symbols and sacred colors.
CONCEPT
BRAND COLORS
PROCESS
RESULT
The final logo, revolving around football but inspired by sacred symbols and colors, represents a proud football team while honoring traditional Sioux culture.
