Brief Analysis:
In this project I have been tasked with rebranding the Travel Channel. I selected this channel as I feel that there would be room for a lot of creative exploration and expression in terms of logos, animations, effects, etc. I am also a big fan of traveling the world so this brand is right down my alley. This project is important as it pushes our creative skills to the limit, there are a lot of aspects that need to be dealt with such as idents, schedule filler and ticker tape as well as a mobile app. The logo should showcase the channel’s ethos as well as appeal to the target audience. Branding is essential. It expresses your identity, distinguishes you from the competitors, and leaves a lasting impact. This recognition boosts the value of the business, offers knowledge, establishes expectations, and makes finding new clients simpler, but sometimes these brands become a little bit outdated and bland. Thats when you need a rebrand.
Rebranding can breathe new life into your business and keep you from being overshadowed by the competition and in Travel Channels case try bring and draw in new watches to their shows.
Target Market:
Based off of the Travel Channels 2021 annual report, the target market are adults in the 25 to 54 age range.
Lambie-Nairn Brand Strategy:
His method of determining a brand's main attributes makes use of the general opinion that the public has about the customer. The traits are then systematically arranged into three columns, Retain, Discard, and Add. This is done to determine what aspects of the brand identity should be maintained, eliminated, and introduced, respectively.
Logo Design Process:
Final Logo:
The idea that was generated for the Travel Channel was creating a logo based off the signs from the airport, subway and road signs more importantly the arrows and typeface. The reason for this is because this is a global language that everyone can understand and relate to when talking about travel.
The typeface that was used is the universal typeface seen in most airports and subways, that typeface is Helvetica. This was done as a unique little touch to get that travelling feel. The colour of the arrow is also important as its the colours found in Airports and Subways.
Logo Reveal:
The concept behind this rebrand and all its idents, schedule fillers and ticker tapes is that its not about the destination, but rather about the journey that you are going to embark on. These are the values that the Travel Channel are trying to showcase. You will see in the idents and the schedule filler that all the footage is not about lying on a beach but rather the journey you will embark on. The logo also tells that story the arrow is drawn around the until it is complete. This showcases a journey, the path in which you take. This also symbolises the roads, subways, map and routes you take on your journey not only on the Travel channel but also the ones you take in real life.
Idents 1:
Ident 2:
Ident 3:
Ident 4:
Schedule Filler:
Ticker Tape:
Mobile UI:
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