项目｜北京BHG-上地购物中心更新升级
Name｜BHG MALL
客户| 北京华联
面积 | 42000平米（第一册：百货部分 15000平米）
项目地点｜北京 / 上地
业态 | 全业态
开业 | 2020-01-01
方案设计｜夏谷暑雨
Idea Design｜xia gu shu yu
创意总监｜高文哲
主案设计师｜黑进朝，梁馨宇
主创团队｜韩煦，刘彬彬，王俊懿，胡哲铭，刘立楠，孟圣杰，毕熙佳，徐英淳马良，周学东，孙研，郭益明，王泽阳，李少华，罗志磊，郝尉辛，左舒卉，叶飞，张梦帆
平面设计｜柴安芳，周茜，来文静
商务 | 李宁，李雨姗，丁思奇
推广 | 綦家文
空间摄影 ｜ 大左先生
照明顾问｜深圳朗晟灯光设计
项目总监：岳阳
照明设计师：袁悦，邓沁怡，蒲超萍，李志丰，周靖善
重返大学时代
百货区升级改造
1852年，法国商人Aristide Boucicaut在巴黎市中心开了一家综合商店“Bon marche好市场”，第一次整合了餐馆，肉铺，裁缝铺，杂货店，小剧场，临时展览在一个商业空间内，剧院式沉浸的空间体验，丰富的商品组合，创新的商业模式，使Bon marche在巴黎这个高速发展的城市中一夜成名……
在中国，1917年10月20日，第一家百货大楼先施公司在上海南京路开业。这里不仅是一个购物的场所，屋顶戏院、东亚旅馆和豪华餐厅，杂耍、宁波滩簧、绍兴戏、京戏、魔术，一时间人山人海，甚至有人流连忘返，数日不归。（沉浸式的空间体验，跨界的业态组合，值得百年后的我们学习）
北京上地华联商厦，2008年开业，十年时间成为北京上地地区重要的社区中心。
商业在进化，生活方式和购买方式在升级，以商品为中心的传统百货渐渐进入变革期，旧的商业模式无法连接快速变化的5G时代，尤其是周边快速壮大的年轻社群，无法满足他们对商业的期待……
在这里，空气里都是知识的味道，这里是”知识移民”最密集的地方，疯狂教育，无法自拔，网络上调侃在上地“本科学历等于文盲,学区房疯狂犹豫与彷徨”
上地高考学霸名言“爸爸辛苦买的房，我来考成学区房”
所以，上地的KFC是做功课的地方，上地的costa是做功课的地方，上地的starbucks是写作业的地方，上地任何地方，都是学习的地方……
这里还有一群特殊的人类，人称码农，IT民工，程序猿，这里也有创业领袖，创业偶像，他们都钟爱各种黑科技，痴迷技术，热爱生活，钟爱加班和优衣库的格儿衬衣……
我们的社群：
学霸，老师，少年，程序员，码农，IT精英，创业偶像……
这是一群特殊的人类，品质但不时尚，高知但不炫耀……
back to college
Department Store Upgrading
In 1852, French businessman Aristide Boucicaut opened a general store "Bon marche good market" in the center of Paris, which for the first time integrated restaurants, butchers, tailors, grocery stores, small theaters, temporary exhibitions in one commercial space, The theater-style immersive space experience, rich product portfolio, and innovative business model have made Bon marche an overnight success in the fast-growing city of Paris...
In China, on October 20, 1917, the first department store Xianshi Company opened on Nanjing Road, Shanghai. This is not only a place for shopping, rooftop theaters, East Asian hotels and luxury restaurants, juggling, Ningbo beach spring, Shaoxing opera, Beijing opera, magic tricks, crowds of people all at once, and some people even linger and never return for a few days. (Immersive space experience and cross-border business combination are worth learning in a hundred years later)
Beijing Shangdi Hualian Commercial Building, opened in 2008, has become an important community center in Beijing Shangdi area for ten years.
Business is evolving, lifestyles and purchasing methods are upgrading, and traditional department stores centered on commodities are gradually entering a period of change. The old business model cannot connect to the rapidly changing 5G era, especially the rapidly growing young communities around, unable to meet their needs. Business expectations...
Here, the smell of knowledge is in the air. This is the most dense place for "knowledge immigrants", crazy education, unable to extricate themselves, and the Internet ridicules on the ground "Bachelor degree is equal to illiteracy, the school district is crazy hesitant and hesitant"
The famous saying of the students in the college entrance examination "Dad bought the house so hard, I'll be admitted to the school district house"
Therefore, KFC in Shangdi is a place to do homework, costa in Shangdi is a place to do homework, Starbucks in Shangdi is a place to do homework, and anywhere in Shangdi is a place to learn...
There are also a group of special humans here, known as code farmers, IT migrant workers, programmers, entrepreneurial leaders, and entrepreneurial idols. They all love all kinds of black technology, obsessed with technology, love life, and love overtime and Uniqlo's geer shirts...
Our community:
Xueba, teachers, teenagers, programmers, code farmers, IT elites, entrepreneurial idols...
This is a special group of human beings, quality but not fashionable, Kochi but not ostentatious...
