Xavier Mauricio Arandia Vidaurre's profileJairo Luis Rodriguez Forero's profileLuis Daniel Salazar Bonilla's profileJulián Núñez's profileJorge Marin's profileIvan Rengifo's profileel taier DDB Centro's profileCaroly Vásquez's profile+6

Ishihara's Box. effie Latam

Multiple Owners
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ISHIHARA'S BOX
The world has many colors, but some children can't fully enjoy them due to color blindness. 
That's why we decided to turn our box into an early detection tool, inspired by the Ishihara Test, 
which features colorful rings, much like a bowl of Froot Loops. 
Check out how we turned our Loops into an Ishihara test and breakfast into a color blindness detection tool. 

ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
ads Advertising Cereal creative Froot Loops Kellogg's marketing Packaging daltonismo Experience
Ishihara's Box. effie Latam
Published:
Xavier Mauricio Arandia Vidaurre's profileJairo Luis Rodriguez Forero's profileLuis Daniel Salazar Bonilla's profileJulián Núñez's profileJorge Marin's profileIvan Rengifo's profileel taier DDB Centro's profileCaroly Vásquez's profile+6
Multiple Owners

Owners

Xavier Mauricio Arandia Vidaurre's profile
Lima, Peru
Jairo Luis Rodriguez Forero's profile
Toronto, Ontario, Canada
Luis Daniel Salazar Bonilla's profile
San Borja, Peru
Julián Núñez's profile
Bogotá, Colombia
Jorge Marin's profile
Pasto, Colombia
Ivan Rengifo's profile
Bogotá, Colombia
el taier DDB Centro's profile
Guatemala City, Guatemala
Caroly Vásquez's profile
Guatemala

Ishihara's Box. effie Latam

El mundo tiene muchos colores pero algunos niños no los pueden disfrutar debido al daltonismo. Por eso, decidimos convertir nuestra caja en una h Read More

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