Bloom was chosen as the name for Affinita's hair care brand. With a soft tone and a feminine connotation, it is symbolized by contemporary font that is simple to read and whose initial B derives its iconographic origin from the heart, lending the product a delicate sensation.
To make product identification easier, an icon was created for each one:
bubbles for shampoo, drop (of hydration) for conditioner, shine for mask, and spray image.
The details visually reflect the feminine universe.
The gradient adds gentle colors that appeal to the viewer and create an energetic picture that alludes to a sunset. A sinuous feature on the same background conveys the motion of the hair strands without using literal language and speaks to the letters in some way.
Last but not least, the support sources have a polished appearance that goes well with the text's tidy layout. The packaging preserves their individuality, which promotes the idea of a family of products and the public's ability to recognize them. The labels were manufactured in a metallized substrate with a white base, which gives the material a luminous appearance.
Conception and Art Direction: Ricardo Heiderscheidt
