This is the cover art that I created for UNDIVIDED's newest single, "The Cause of It", released over the July 4th Weekend recently. I also designed the cover art for the upcoming album, which ties into the image used here very heavily, but I won't go into that here since the main concept hasn't been released yet.

They have been using the same logo for many years now. I don't want to change the shape of the logo, but the same old stone textured look needed something different for the new music. I went in the other direction and went with a very dark, ashy color instead of the very light gray stone texture they have been using. I then created my own grunge effects using photos of the snare drum used while writing the new album.

UNDIVIDED rented a studio in Congers, New York for a year and a half to write the new album. I took photos of the snare drum used for these sessions and then brought those snare drum photos into Adobe Illustrator. I used the Image Trace feature to turn the stick marks into a vectored grunge texture that I can now place over the logo.

I brought their logo into Adobe Illustrator and made a mask with the snare drum stick marks over it. I copied and pasted the stick marks several times and randomly placed them until the entire logo was covered. I then applied the mask to "blank out" those spots.

This created the same "rough" look to the logo that they want to keep, while completely giving it a makeover at the same time and retaining the same letter shapes. It is also a nice artistic touch that the markings in the new logo are actually created by markings on one of the instruments used to create the new music in the first place.

Just the sky background that I used for their website banners. The original sky photo was found on pexels.com using a photo that is free for commercial use and then I edited their single cover art on top of that photo using Adobe Photoshop.

I also made 2 videos for them: 1) A promo video to promote the new song & 2) A lyric video for the new song. Both can be found on their UndividedNY YouTube Channel.