ADIDAS STREET: PERSONAL PROJECT
Brief:
Design a shoe, or collection of shoes, that is made specifically for off-pitch football.
The majority of people who play football do so in an urban environment in a five-a-side game.
While still competitive, most games are played for the love of football and the players strive to be the best version of themselves.
Bear in mind the varying surfaces a player would encounter: hardwood court, concrete, artificial turf, or dirt; as well as what happens before, during, and after the game.
Showing how the local urban environment and culture has influenced the design concept.
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In this design I intended to create a family of shoe for futsal - street football with lifestyle approach.
Not only planning on the franchise, the design approach and different tier offerings, but also relevant story telling and creative direction on how to approach the market!
A good product with a relevant and good story telling means the consumer will relate to the product more and also to creating a lasting impression of the brand.
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I'm quite happy on the final result especially with the short time I have to create this project.
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I think the pages are quite self-explanatory, let me know what you think!
Enjoy!
