Taking the same approach as the mailer and cues from other flyers, we created a simple trifold. Printed on a very nice topkote 70# cover, with a smooth soft-touch finish. The soft-touch finish helped the black and white photography to gain a beautiful velvet texture.
Cover Photo (top L) and full fold-out photo (bottom L) by Betina LaPlante. Interior fold photo (top R) by Marc Reynolds. All were actual customers with testimonials on the website as well. Design by Annie Jensen, Creative and Art Direction by John Fitch and Shay Spaulding.