Reasonbehind the task
Client want to increase the sales volume of LakeCity Concord. We are submitting a communication ideabased on Lake City Concord.

Target Group
Those who are ready to buy an apartmentin a Dhaka city. Influenced by relatives, neighbors, colleagues, Benefitseekers, family affiliated

Age  : 30 and above
Gender  :Male and Female
Income  :35,000+
Social Class  :Middle, Upper middle
Influencer  :Wife, Parent, Relative, Friend, Colleague.
Location   :Livening home and abroad

Communication for Lake City Concord
Communication Ideas1 (Rational)



Communication Ideas1 (Rational) : Water
Communication Ideas1 (Rational) : Electricity
Communication Ideas1 (Rational) : Green
Communication Ideas1 (Rational) : Fire
Communication Ideas1 (Rational) : Earthquake
Communication Ideas1 (Rational) : Gas
Communication Ideas1 (Rational) : Drainage
Communication Ideas1 (Rational) : Open Space
Communication Ideas1 (Rational) : All In One
Communication Ideas 2 (Emotional)

Some visuals for press ad (highlighting the Green)
Lake City Concord
Published:

Owner

Lake City Concord

Client want to increase the sales volume of Lake City Concord. We are submitting a communication idea based on Lake City Concord.

Published: