IOW 300.3 Interpretive Thinking:
Packaging Design
Brief
We were required to conceptualise and create an engaging, visually appropriate packaging design solution for our existing brand. We needed to capture the essence of our original brand created in IOW 300.2, yet expand the visual language of the brand with particular focus on its application to packaging design.
Deliverables
1 x Moodboard
1 x Process work PDF
3 x Flat designs of final packaging design solutions
1 x A3 board showcasing one render as a print advert/signage for the product range.
2 x A3 boards displaying the other renders.
1 x Vertical narrative
Strategy
Calm&Coa intends to ease your mind and your conscience. Each box consists of essential oil infused chocolates including flavour variations such as “lavender & basil”, “rose & lemongrass” and “peppermint & chamomile”. Calm&Coa has nutritious benefits by being GMO, palm oil and trans fat free dark chocolate. Dark chocolate can enrich ones wellness in a number of ways.
The colours of chocolate boxes change according to the percentage of cocoa in each box.
The colours of chocolate boxes change according to the percentage of cocoa in each box.
Moodboard
Development
Packaging Flat Designs
The Collection
3D Renders
