Ligo Sardines has been one of the leading brands for canned sardines in the Philippines. In 2019, they leveraged their well-loved Sardines through promoting it with the 2 best dishes that goes well with it -- Misua and Odong.
Ligo Sardines with Miswa TVC (aired in Metro Manila)
Ligo Sardines with Odong TVC (aired in Visayas and Mindanao)
Client: Ligo Sardines
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Patrick Balo
Associate Creative Director: Michelle Ortiz
Creative Director: Patrick Balo
Associate Creative Director: Michelle Ortiz
Art Directors: Bea Gatchalian, Anthony Hembrador
Copywriters: Denise Ong Dy, Bianca Bonjibod
July 2019
