Re-Branding a Global Natural-Stones company
SILKAR is a globally operating natural stones company since 1990, with a dozen locations spread around the world, hundreds of showrooms, artists, architects creating exquisite solutions for some of the worlds most influential organizations, they became the leader in their industry. Their identity needed to catchup to the current day and their ambitions for the future.
Our Approach
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When SILKAR came to us with the need to re-brand Silkar into Silkar Stone we looked at what makes up Silkar in the current day.
In the last three decades Silkar created a successful company, all built on initial solid values that sparked long lasting business relationships externally, a happy and supportive working environment internally.
Values & Vision
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Our exercise to extract the most important character attributes of Silkarstone guided us to the next step. The visual identity.
Visual Identity: Guiding Principles distilled into a visual form
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Refining all those values we were inspired to create and identity that’s based on Silkar Stone’s role as the searchlight for it’s industry.
Shining as a leader & lighting the way into
what’s new and undone.
Light represents innovation, curiosity and power. What's left represents opportunities and that’s what Silkarstone seeks to unveil as a business strategy. That is adding value to stones that the nature provides.
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