About
An organisation that attempts to develop and promote the indigenous crafts of the region
by connecting craftsmen to prospective markets and consumers and generating economic,
cultural and social opportunities for creators while adding cultural value for consumers.
It offers a range of products from all the eight North Eastern states namely Arunachal Pradesh,
Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura.
The organisation procures handicrafts and handlooms from artisans and weavers across the
region and retails the same through its chain of “Purbashree” Emporia located at Shillong,
Guwahati, Kolkata, New Delhi, Bangalore and a Sales Promotion Office at Chennai.
Moreover it promotes the products at various national and international markets through
Moreover it promotes the products at various national and international markets through
exhibitions and trade fairs.
Vision
"To improve the quality of life of artisans, weavers and entrepreneurs by increasing demand for North East handicraft and handloom products in the national and international markets."
Mission
Collaborate with artisans, weavers and entrepreneurs to produce quality handicraft
and handloom products through design, techinical and skill interventions.
Procure their products at a fair price and market them.
Help them find marlets for their products in the country and abroad.
Objective
Providing financial, technical and other assistance to craftsmen, weavers, co-operatives
and other establishments
Establish, operate and promote Sales Centres, like emporia, show-rooms, publicity offices
and exhibition cells for improving accessibility of the goods
Organise production through co-operatives, artisans or its own production centres
Promote & operate schemes for development of handicrafts, handlooms & allied products
Establish production centres for those craft industries where the demand is growing
Provide training for multiplying and upgrading traditional skills
Stationery
Packaging
Looking at their product collection at Purbashree Emporium, i found a precious product
'Bangsi - A bamboo flute' of theirorganisation that artisans with effort and skills make each
of those units. The flute had an excellent sound quality that degrades after sometime.
It gave me an insight to make an interesting and surprising packaging solution that would
enhance value of the product, retain the quality and skill as well as lead to a strong market strength.
Below are the exploration of the identity, defined in 2 stages of verification and 4 different routes that i had taken to reach to the final identity.
