Endure Ropes: Catalog & Instagram Content Design
This was an open project in my capstone class as a Senior at Savannah College of Art and Design. We were instructed to assess our portfolios
and choose something that we wanted to see more in order to round them
out before graduation.
My dream is to design for an outdoor company, specifically a company that has to do with climbing. I want to reflect this in my portfolio as much as I can, so I chose to design for a climbing rope manufacturer start-up,
which I named Endure Ropes.
Please flip through my process book in order get a full picture of this project from conception to final deliverables:
Deliverable #1: Climbing Rope Catalog for Endure Ropes
I designed a 6" x 8" print catalog to be mailed to climbing gyms and those on Endure Ropes's mailing list in order to display our current catalog of climbing ropes for sale. See more about the development of this design in the process book above. All product photography (except for the photos in the white squares) was done by me. Final catalog design:
Deliverable #2: 10 Slide Instagram Post for @endure_ropes
I designed a 10 slide Instagram post meant to help beginner and intermediate climbers make informed decisions when buying a new climbing rope. The post lists things to take into consideration so that you can find the rope that's best for your adventures. Final Instagram post:
The Instagram post in action:
All 10 slides:
