In 2010, Newton Manufacturing expanded its offering to include additional services. The company’s website would need to be overhauled to showcase the additional services and match the new marketing collateral being developed.

 

The challenge was to organize a page hierarchy that would include everything the company had to offer, but still be easy for visitors to navigate through. The solution was drop down menu that included all available content. Three “pods” were added to the page layout that linked to related content or drive traffic to specific pages.

 

The design elements were minimal in nature to give the site a more contemporary look than its predecessor while still matching existing brand elements.

 

The site launched in July of 2010 and won a Silver Technology Award from the Promotional Products Association International for content and functionality.

 

While the site has received a facelift, the basic design, layout and updated copy can be seen live at www.newtonmfg.com.