Supon Silesia rebranding –
From uncertain future to strong independent brand.
Supon Silesia is a provider of health and safety equipment. Supon used to be state-owned company in 50’s and has many branches in Poland until all of them were privatized. In the beginning of XXI century one of them, based in Katowice, was at risk of liquidation. Luckily the Supon Silesia is created by very good team and it became an independent brand in the next 15 years.
So the next step is to show Supon Silesia's brand new face to the world. A face of a strong brand with a long history.
The goal was to:
– create an identity of an independent brand, not connected with other Supon brands in Poland
– emphasize that relationship of employees is Supon Silesia’s key to success
– show that brand went through a major changes and is open to new
It's all about people
