The “WWKP” campaign was created to promote Newton Manufacturing’s "Choices" sales incentive package to its independent contractor sales force. The concept was to highlight the wide assortment of travel options available by “sending” regional sales manager visit each destination in a series of three videos.

 

The videos were released in one week intervals. An email was sent to the representatives introducing each one with an offer for the first 10 reps to reply within 24 hours with the correct destinations featured in the video received an exclusive WWKP T-shirt. The t-shirt contest provided an incentive watch the video and open their Choices brochure. The videos were teased with behind the scenes images through social media and then shared on those channels after the contest.

 

The campaign was well received by the representatives with many of them appreciating the fun and interactivity. The t-shirts were so popular that after the contest, the company took orders from representatives and employees and donated the proceeds to charity.