KLAR
In-App 3D Illustrations
The digital banking company KLAR Mexico invited me to collaborate in the development of 3D illustrations that would be placed within their mobile application to represent different transaction categories that their users make every day through their mobile account.
The following is the final list of transaction categories that we represented with 3D illustrations:
1 Incoming Transaction
2 Outgoing Transaction
3 Transportation (public)
4 Clothing
5 Miscellaneous
6 Entertainment
7 Travel
8 Health
9 Government
10 Market
11 Utility (Services)
12 Automobile
13 Food
14 Cash Deposit
15 Credit
The established art direction focused on translating brand values such as seriousness, trust, ease of use, and smartness into images with an elegant, clean and sleek tone. The process consisted of different rounds of sketches, 3D modeling screenshots, color tests, group sessions within Figma, and final adjustments guided by the art director.
Project in collaboration with Klar
Art Direction: Mengru Liang
Head of Design: David Quiring
Communication Design: Karen Licona
Product Design: Andrea Tovar
3D Illustrations: Francisco Cortés
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Brand look & feel
Figma teamwork
Sketches Round #1
3D Illustrations Round #1
Sketches Round #2
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