Bruce Mau Design collaborated with MDC Partners – a partnership of world-class marketing communications companies – to produce The Secret of Success, a book of quotations celebrating human creativity.
The project commemorated MDC Partners’ 25th anniversary, and honored its Chairman and CEO, Miles Nadal, whose passion for the subtle and profound truths to be found in the wisdom of the ages is unsurpassed.
BMD organized the book around nine overarching themes, including Creativity, Change, Destruction, Money, Life, and Success. We developed a distinct design approach for each section, drawing on common typographic conventions, from film script, to timeline, to family tree.
BMD joined the MDC Partners network in 2004. The partnership has allowed us to thrive and grow strategically by focusing on our core strengths, creativity and innovation.
BMD organized the book around nine overarching themes, including Creativity, Change, Destruction, Money, Life, and Success. We developed a distinct design approach for each section, drawing on common typographic conventions, from film script, to timeline, to family tree.
BMD joined the MDC Partners network in 2004. The partnership has allowed us to thrive and grow strategically by focusing on our core strengths, creativity and innovation.
