Faby Brand Identity

•

Faby Brand Identity

Faby is a cafe that serves fresh coffee and delicately decorated cakes in a casual yet unique atmosphere for young people. With the desire to become a place where people come and find joy and greatness when enjoying drinks and food at the cafe. A place to gather individual identities and create connections through cups of coffee. The visuals reflect the spirit and personality of the brand created to express the values of friendly, sincere, active, caring. With the desire that when customers enjoy Faby's coffee, they will feel that moment is wonderful and will be remembered forever.

Typography and Color Palette

The GT Eesti Text Trial font set used for the logo and heading is a geometric font, with clean lines for a modern look and curves that evoke a coffee bean-like feel. The Roboto family font is used for the body text. The color palette is chosen based on the personality of the brand. Blue represents modernity and sincerity, yellow represents dynamism and creativity, and orange represents enthusiasm.

Concept

The concept is coffee beans sparkle like jewels. The ellipse is a superposition to show the character of the coffee beans and the pearls. Rays of light are clipping masked in the ellipse to represent the sparkle of light. At the same time, using printing techniques is embossing and UV coating for light rays on the packaging.

Packaging

The brand has 3 main product lines: signature, colombian roast and the bright blend. With the trademark green color used for the signature, orange represents the roasting of the coffee, used for the colombian roast. With the lightest coffee product, white will be used to show lightness.