FNN Optical IllusionUnderground park
We were given a space to create brand awareness at *SCAPE @ Orchard Road, Singapore. This space is primarily being used as a chill out spot for youngsters that hangs out at *SCAPE. We wanted to do something different as there is another similar space taken up by a giant mobile provider company. Hence, the idea of creating an optical illusion artwork that is similar to street chalk arts by famous illusion artists such as Julian Beever.
We created an artwork that depicts the spirit of FNN Soft Drink's brand, Spread the Cheer. You could see there are activities that involves youth, community, family & a whole lot more.
Visual proposed
The result
