I am Hida, a multi-disciplinary visual communication designer.
I have over 10 years of experience in running a business of graphic design, as a creative director, working on brand identity and communication pieces for my clients.
I have over 5 years of experience in UX strategy and UX design. I have worked in both large cross-functional digital experience team and small team setting
What can I bring to your team
Strategic user centred problem solving is the basis of my design practice. I am passionate about creating usable and useful design solutions that impact the business outcomes positively while addressing user' needs, emotions and preferences.
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I come from a visual communication (BA), and graphic design (MA) background. While still keeping my graphic design and brand strategy skills sharp, I have transitioned to the UX industry since 2016. Beside my design and UX career, I have been a design lecturer in academia since 2012. Through teaching I have strengthen my leadership skills, and have gotten proficient with creating end to end processes.
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I stay current with industry standard software, such as Adobe CC apps, Sketch app, Invision, Zeplin, Figma, etc., considering the needs of any team or client I work with.
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I enjoy working with teams that reward collaboration over competition, are user-centric and welcome the diverse capabilities each individual can bring into the mix.
