Project Background
Bandai Namco Shanghai is the China branch of Bandai Namco Holdings , the global IP company. After the global IP and toy manufacturing company Bandai and the global game company Namco came together to work together in May 2005, the two businesses merged in March of 2006, and in 2016, Bandai Namco Shanghai was founded. They began advancing in the Chinese market in earnest and grew at a rapid speed.
China Joy is the largest gaming expo held in China and Asia. Corporations ranging from game developers to hardware manufacturers in the digital media industry gather together to share ideas, showcase new products and network with potential partners. In order to reach end consumers,
China Joy is the largest gaming expo held in China and Asia. Corporations ranging from game developers to hardware manufacturers in the digital media industry gather together to share ideas, showcase new products and network with potential partners. In order to reach end consumers,
Our Solution
Eidetic Marketing proposed a ChinaJoy booth of Bandai Namco’s various IPs and contents. We strove to creatively merge the inherent atmosphere of Bandai Namco with the concept of the behind the scenes. The exhibition space has been categorized by Bandai Namco's IPs like Dragon Ball, One Piece, Gundam, Naruto and Tokyo Ghoul.
