Enter the Game!
Promo packaging for 2021 summer season for leading ice cream brand in Poland. Dedicated to gamers. Designed in the way to not infringe any copyrights but still reference to the most popular video games and contain some hidden Easter eggs.
Done for BNA agency, original packaging and popsicle shots done by BNA agency.
Illustrations used on the packaging connect with the broader brand style of playfulness and delight.
