Lutin Vert is an association. Its role is to collect defective toys. The team is made up of isolated people whose mission is to repair toys. The objective is to help citizens to restore their desire to work.

This brand identity is based on the concept of joyful reconstruction. Like toys, citizens rebuild themselves socially through work. Shapes inspired of mechanical parts of the workshops are created. These shapes are composed in a playful way, like a puzzle to build an elf ; the association's mascot.