AC Milan and BitMEX share many qualities but one in particular stands out. The ability to lead. Both brands have proved on countless occasions,  throughout their history, that it is in the way they  think and act that drive the results they achieve. We want to inspire fans to be leaders in their field, setting the standard for others to follow.

Partnership Platform: Born to Lead

Born to Lead is a call to action for 250 million Rossoneri fans around the world and today’s crypto adopters to tap into their leadership instincts and lead the way towards a new digital financial future.

Creative Attitude 

True to the club’s trailblazing tradition, and BitMEX cutting edge attitude we want to showcase a ‘bombastic’ attitude to drive confidence in the digital universe.

This attitude will be our approach to everything we create. We will be distinctly edgy, bold and fresh. It will give us the unabashed game-changing attitude to attract our audience. 

Building the brand  

BitMEX is a crypto trading platform. We needed to build knowledge and trust of the brand by connecting with AC Milan fans.

We built a campaign that allowed BitMEX to invite fans closer to their club. Legendary club players worked with cutting edge artists to create an NFT series, explaining the power of Born to Lead.

We identify AC Milan historic moments that fans loved and invited the hero of that moment to narrate, describe and inform how leadership created that pinnacle.

BitMEX digitized AC Milan moments for fans to own as NFTs and the utility of the NFT gave the fan access to more moments with AC Milan season tickets.

Digitizing AC Milan’s Greatest Moments   

We identified AC Milan greatest moments and built them so fans could own them. Working closely with the Club, we sourced the greatest moments, the great legends of those times, new age artists to illustrate the emotions and powerful storytellers to bring it all together.

The NFT Artists worked closely with the club legends to hear the unique stories and then built wonderful easter eggs for fans to explore. The historic moments captured and gifted to the fans - all to support the wonderful AC Milan foundation; Fondazione Milan.

Artists: Burn & Broad 

Storytellers: Tier Zero 

Story creators: Niks & Haris

The artists worked with sketches before creating the final high value digital artwork. The creative team embraced the sketches and remixed these into the bombastic style.

BitMEX success with Fans and NFT sales PLUS the exceptional performance on the field by AC Milan enabled us to create a 3rd NFT in celebration of a successful 21/22 season.

Previously we’d connected with legend goalkeeper Dida and reflected upon the saves of this season to capture a unique piece of art capturing AC Milan winning the Italian League.