HOOKCAT 渔夫猫 BRAND / ILLUSTRATION PACKAGING

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Happy Children's Day！

We designed a new brand, I hope you like it.

渔夫猫 HOOKCAT | 品牌全案设计

BRAND / ILLUSTRATION PACKAGING DESIGN
HOOKFOOD 大食设计商店 © 2022 ALL RIGHTS RESERVED

CD：Seven
DS：Seven、Mars
IR：Miya Du
CW：Onlycan
PM & CO：Seven
PR：.PDF(PAPER DESIGN FACTORY)
PG：mumudaxx

渔夫猫 HOOKCAT ：The pan-outdoor lifestyle trend IP brand, created by "HOOKFOOD Design Store", is committed to helping the revival of the local culture with the wonderful logic of creative design.

There are two things that have accompanied me the most recently: fishing livestream and my cat. I envy the fishermen. I yearn for their calmness and the joy of final harvest. I also envy my cat and want to be as happy and free as he is. In real life, however, I am struggling on Maslow's big slide and my free nature is imprisoned by the burden of life.

What kind of life do we love? Or what kind of life is worth loving? We envy the fishermen and envy the cat. Why not be a fisherman cat (Hookcat) that regains its wildness?

Exquisite camping is becoming a trend. We can see the forest by opening the tent. We can lie down and look up at the Milky Way. Jealous? Can't do it? What imprisons our wild nature is never life itself. Be a fisherman cat (Hookcat), resist the captive life in city, and turn to the B side of the city!

我们到底爱什么样的生活，或者什么生活值得我们去爱？羡慕渔夫，羡慕猫，还是做一只重拾野性的渔夫猫？各平台铺天盖地的精致露营，拉开帐篷便见森林，躺平仰望满目星河。是羡慕还是做不到？禁锢我们野性的，从来都不是生活。
什么是爱？是附近的远方与白话文的诗，是触手可及的星辰大海。是楼下绿化带里支起来的印第安帐篷，是毛坯房里吹起来的充气床和波西米盖毯，是阳台的月亮椅，是夹缝中的浪漫。我们不一定真爱对方，我们只是讨厌苟且，不是真爱诗歌，而是向往诗意。反抗城市的圈养人生，翻到城市B面！