Mr. Frank
VISUAL IDENTITY
BR
Uma marca com autenticidade e personalidade forte
Valorizar o aspecto de diversidade gastronômica significa manter os traços culturais de cada cozinha não apenas na culinária, mas na sua representação gráfica. Inspirado no conceito food hall, Mr. Frank está situado em um complexo centenário e seu cardápio parte de referências vindas de diferentes países. Essa pluralidade e autenticidade é traduzida desde o pássaro como símbolo do empreendimento até a criação do naming e da identidade visual da marca.
EN
An authentic brand with a strong personality
Valuing the aspect of gastronomic diversity means maintaining the cultural traits of each cuisine not only in the cooking, but also in its graphic representation. Inspired by the food hall concept, Mr. Frank is located in a century-old complex and its menu draws on references from different countries. This plurality and authenticity is translated from the bird as the symbol of the enterprise to the creation of the brand's naming and visual identity.
Valuing the aspect of gastronomic diversity means maintaining the cultural traits of each cuisine not only in the cooking, but also in its graphic representation. Inspired by the food hall concept, Mr. Frank is located in a century-old complex and its menu draws on references from different countries. This plurality and authenticity is translated from the bird as the symbol of the enterprise to the creation of the brand's naming and visual identity.
