Mercado Libre
We’re very happy to continue working with Mercado Libre
in the production of all of their digital campaigns.
With the clear objective of continuing to make each and every product
and category stand out, we created the “Meliverses.” In these virtual worlds
their products, objects and graphic elements coexist and construct
the identity of this well-known brand.
By playing with reality and fantasy, experimenting with colors
and textures we create unique and magical environments.
This piece communicates the pleasant experience
of buying on Mercado Libre from beginning to end.
We start in the real world but quickly travel through a device
We start in the real world but quickly travel through a device
which brings us into the Meliverse to see what happens behind the scenes.
We go through the checkout in the virtual distribution center and complete
our trip with the arrival of the box at same place we began.
Father´s Day
For the Father's Day campaign, through warm colors and elements that reveal
For the Father's Day campaign, through warm colors and elements that reveal
a typical family scenario, we find the balance between two worlds:
that of the father and that of the children.
Throughout the piece we will see how more sober and orderly elements
are intervened by color accents that correspond to the natural chaos of childhood.
Process
Children's Day
Our goal in Mercado Libre's campaings is always
to highlight how safe and easy to use their plattform is.
For the new Children's Day campaign, we created
a soft, playful, fun and colorful meliverse.
With toys as protagonists, we went back to our childhood days
With toys as protagonists, we went back to our childhood days
and have a little fun like we did back in those days.
Process
