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KC Fringe - art festival rebrand

The Kansas City Fringe Festival is more than just a festival for performance art + creative expression; we are an ever-growing creative family. We have continued to fulfill Kansas City’s need to: explore edgy art, experience new art genres, allow artists to explore their own art, as well as present live production at an affordable cost. The Kansas City Fringe Festival will continue to be a place where people can take chances, not only as an artist, but also as an audience member as long as you need us to help bring expressive freedom to the community. Kansas City's festival occurs yearly and is a packed 10 day adventure into various forms of art and expression including acts such as burlesque, puppetry, dance, fashion, music, theater, and much more.
A series of 24" x 36" posters was created to showcase the various acts that may be seen at the Kansas City Fringe Festival.
series of promotional t-shirts in both the male + female cut ranging from the branding elements to actual performer photographs.
"the Fruck" with new imagery + logo applied.
"the Fruck" with new imagery + logo applied.
new website that has a slideshow of performer images.
website for the iPhone or what it looks like on a phone.
various logo options. the color palette is meant to not be used at once, but as above in small moments.
letterhead. with FR!NGE dropping from the back bottom to the front top.
envelope No. 10
performer kit with badge, notebook + pen for making new artists to work with.
 
the new defined target audience of the festival, attempting to pull in the younger audiences/the budding artists.
new attributes describing the essence of the KC Fringe Festival.
new attributes describing the essence of the KC Fringe Festival.
this is the original logo.
KC Fringe - art festival rebrand
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KC Fringe - art festival rebrand

This is a complete rebrand for the Kansas City Fringe Festival from the target audience to logo to all promotional materials. The KC Fringe Festi Read More

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