How many typefaces were used?
4 typefaces used:
Brand name
Product name
Contents & caution text
What kind of typefaces are used and how do they relate to each other?
The brand typeface is a bold san-serif font, with a sparkle/star feature dotting the i. The product name 'mould killer' is in a different rounder, more dynamic looking san-serif. Another different san-serif typeface with a similar weight is used for the descriptive text. The contents & caution text is then another different san-serif typeface, with heavier weights used to title 'CAUTION' and 'CONTAINS'.
How did the designer use space and alignment to organise the text?
The caution, brand and product name are all centred, the designer then has text saying 'fast acting' towards the right and descriptive text curved in a dynamic cascading fashion underneath. The contents is then aligned to the bottom left and the mL aligned bottom right.
What were the treatments used to differentiate text and organise information — size, scale, treatment (colour, effects)?
The brand name is the largest and boldest text, while also white which stands out compared to the dark blue ellipse it is inside as well as the rest of the red text on the label.
The product and descriptive text are smaller, but still slightly bold and both red which makes the viewer almost read them together as if it were one body of text, which is probably effective in the sense of communicating both the product and its qualities together. The alignment gives the product a dynamic feel possibly to make the viewer feel
What are the other elements on the label (logos, images, graphics, rules, background colours)?
The brand logo is an ellipse shape with a white stripe around it which makes it feel like a clean, three dimensional badge. There are also bubbles to the side and a number of sparkles through a shiny silver band through the bottom third of the label. The background is mainly blue at the top with a wispy gradient to white at the bottom where some white kitchen/bathroom tiles are shown in the background.
What is your opinion about the quality of the label? Does it work? Is it aesthetically pleasing? Is it effective? Why do you think that is?
I think the label is effective in communicating the product and its supposed qualities, the dynamic alignment of the descriptive text makes the viewer feel as though it is in fact a fast and effective product. Although, the alignment also feels cluttered, slightly random and unorganised.
How does the use of type and its organisation on the label influence the aesthetic quality and efficiency of this label?
It feels as though 4 typefaces is too many on a label like this, especially considering they do not seem to combine or support each other well. It makes it feels as though the designer has just slapped on a combination of words with no consideration or connection. The varying alignments also does not help as it makes the design feel unorganised and incohesive.
spacing, scale, alignment and other type treatment to create an effective solution for this brief.
