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CONNECT - End of Semester Show

"Start at the end with a big idea"
Design the brand identity for the School of Design's End of Semester Show
 
 
The end of semester show is a chance for students, from all courses in the School of Design at the University of Leeds, to promote and share their work amongst one another and the general public, and reflect on their achievements from their past term.
 
The theme of ‘Connect’ refers to the individual identities of each student and their work within their course, and ultimately the way in which they connect to art. The exhibition identity reveals and obscures the tools, surfaces and materials designers encounter during their work, allowing audiences to gain insight into the School of Design courses as well as ‘connect’ with their inner creativity.
 
 
Series of Exhibition Posters
 
Each poster responds to a different course within the School of Design.
Promotional Materials
 
A5 Flyer invitations (front)
Exhibiton Business Cards (Front & Back)
A5 Flyer invitation (back) and corresponding Business Card
Exhibition Identity Item
 
This lazer cut A5 piece of card will be sent out with the exhibition invitations, in order to encourage people to ‘connect’ with their creative side and explore their surroundings. The identity of the exhibition is about revealing the tools and surfaces that a designer encounters during their work: this item will allow people to interact with their own working environments and document what connects them. Students exhibiting their work will be given the task of using the stencil to photograph and reveal areas around the university that inspire them and help them connect with their course.
Stencil used within the School of Design Grass Studio
 
Exhibition Website
 
The Connect stencil logo alternates between all three backgrounds from the set of flyers when the user moves their mouse. This provides an interactive experience for the user and helps them identify with the exhibition branding. 
Connect Website & alternating responsive Logo
 
 
 
 
 
 
 
 
 
CONNECT - End of Semester Show
Published:

CONNECT - End of Semester Show

Connect: an exhibition identity for The University of Leeds' End of Semester Show as a second year university brief.

Published: