Ayam Geprek Istimewa produces frozen and ready-to-eat food under Istimewa label to fulfill their customer longing who can't go anywhere due to pandemic. The logo concept is still in line with the main brand which using clover in orange and green color.
Adapt to their target market which focusing on housewife, I made the logo in feminine touch with minimalist and elegant design. The cross curve on the petals depict "S" for Semanggi (clover) for their former name but changed to Istimewa.
*Copyright for all images exclude mock up are belong to Ayam Geprek Istimewa
