Pawsh Club - Brand Design

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A Pet Club from Singapore, very daring and innovative, with premium services.

My challenge was to create a design that conveys the essence of a friendly, exciting, fun, young, and elegant brand. Elegant, read chic, even by the name PAWSH which is a play on PAW (paw) and POSH (chic).

The design of the brand is dinamic, being able to vary color and symbol, revealing a club of adorable puppies with personalities well of diferents - All in a very minimalist style, to convey an essence of a premium brand.

For the services, icons were created illustrating different situations carried out by the dogs, in a very relaxed way.

The color palette was designed to convey, among many feelings, nobility, creativity, calm, stimulation, happiness, energy, passion, security and relaxation.