Marimekko / The Beast - HAPPY TOGETHER

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HAPPY TOGETHER | VM project Management

Location | Shanghai/Beijing (China) 上海/北京（中国）

Year | 2022

Marimekko, you may be familiar with this brand, but not too familiar with it, but if you mention their signature design - printing, you must have seen it somewhere.

Our impression of Scandinavian design is always minimalism and clean restraint. Marimekko, a brand from Nordic Finland, is famous for its blooming print designs in the summer season in Finland, which is always icy and snowy, and it is very naive and gorgeous in the use of colors. Mekko, means skirt in Finnish, and Mari is the most common girl's name in Finland, which is Mary, so Marimekko means Mary's skirt, which makes her happy and free to wear. This is also the energy that Marimekko hopes the brand can inject into people's lives with vitality and joy. The art, design and lifestyle represented by Marimekko have already penetrated into the land of Finland and become a very popular brand among the people.

Recently, Marimekko and The Beast, a home furnishing brand that has also been popular in China in recent years, jointly launched a series of household products, which were exhibited at the Beast's flagship store on Anfu Road.

Perhaps the most famous of Marimekko prints is 'Unikko', a large bright red poppy that is the protagonist of this 'happy together' collection. Poppy fabrics are used in clothing, tablecloths in a variety of sizes and colors. , bedding and other household items, break the boundaries of clothing and home, and deduce a wealth of products that can meet people's daily needs in all aspects.

haac design studio is very honoured to be the partner of Marimekko's exhibition series in Shanghai and Beijing, and participate in the design and construction of the exhibition hall.

In the communication with Marimekko, haac design studio learned that Marimekko's design team works closely with product development and printing experts, and many of the ideas come from the fabric printing factory in Helsinki, whether it is traditional overlay dyeing technology or modern The digital printing production process, where all the beautiful fabrics begin.