The brief was to create tactical opportunities that will be featured in various locations, all supporting the campaign (thought up by our talented Creative Directors) and helping to reposition light and
non-alcoholic beers in the eyes of the consumer. To make sure our brand stays top of mind,
we extended the locations to include a few unexpected places where beer is not necessarily sold.
All locations and copy thought up in collaboration with my copywriter, Lauren Ewertse.
Coasters
Restaurant Table Talker
Bottle Store Aisle: Navigating the aisle vs. Navigating the party
Baggage Claim
Public Bathroom
Gym Weights Section
Hardware Store
Hiking Trail: Trailblazing vs. After a blazing trail
Gym Entrance: Spotting your friend at the gym vs. Spotting your ex at the gym
