BORLA
The challenge here in conceptualization and visually executing it was to translate this message or the meaning behind the jewelry in a photographic or video medium for which we have zeroed in on showing it as a transition via reflection. It also builds a lot of associations of imagining or reflecting upon the past in a more literal sense.
CAMPAIGN SHOTS
CAMPAIGN VIDEO
This has also been translated in video across shots where we transition to the old and new visual frames and one of the other major shot that ties the photo and video campaign together is the final title shot where we basically see a more animated version of the Key Visual we saw above. This was cracked with some planning on how to execute it in a VFX terms via After Effects while still ensuring it stays as close and seamless as possible to a photograph and the concept it intends to say.
BANNERS and CREATIVE ADAPTS
Photography, Videography, Retouch, Edit, VFX - Vignesh LK
Creative Direction, Conceptualisation and Art Direction - Radha
Art Direction Assist - Aravindh
Production - Harish Vidh
