Gumtree TTCX campaign
To: Shine a spotlight on the environmental benefits of buying and selling pre-loved items as well as highlighting the variety of items you can buy and sell on Gumtree.
Get: People to consider selling their pre-loved items on Gumtree.
By: Working with a content creator to up-cycle and style three old items within their home and list them on Gumtree, showing that with a bit of TLC and care anything can be re-homed.
Results: Exceeded stakeholder KPI's with 8.9M impressions, 74,000 likes, comments and shares and 1,700 app installs.
