STARDUST
VR experiences for fashion | by Digital Mosaik
Created to present the trends of the fashion world through a new language, adding a new level to the minimal characteristics of design: emotion.
Stardust VR was created to present new trends within the fashion world in an innovative and engaging way, transporting
Stardust VR was created to present new trends within the fashion world in an innovative and engaging way, transporting
the Trand Book Stardust into a new dimension, an immersive experience in VR. More details here
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The VR tool dissolves the barrier between the content and the observer, creating an emotional bond with what is "experienced".This effect creates in the user a greater awareness of both the theme represented and the Starlight brand which, through the introduction of an innovative technology, is relocated to a communicative level on the market.
CONCEPT
The user observes the sidereal space from the porthole of a small finely furnished spaceship.
Progressively, it approaches a gigantic orbiting station in which, after being docked to the first module, the user learns to navigate in space using the joysticks, and flies up to a hatch that leads him to the first room.The real experience then begins to discover the content inside the trand book which in Stardust VR, takes the form of different environments that can be visited.
Habitat
Connection rooms furnished inspiring to specific fabric pieces.
Assets | Airlock design
Connects one room to another; a research on its actual functioning inspired the design for the experience.
Texturing process with procedural materiels and digital painting.
Assets | Porthole design
Connects the spaceship habitat to the space station hall.
