The idea behind the design was a pale, luxurious style, a reminder of the beauty within you. People often think that fabrics shape you, but with this flagship store we wanted to prove the opposite, that lingerie uses your body shape to shape itself.

The interior space was designed to look spacious in a symmetrical arrangement. The lighting system was placed to simulate natural light and give the delicate lingerie a natural look.

In the center of the store, we created an installation that looks at how body image is judged. In today's world, society judges body image in such a harsh way and we have to fight for the right to accept our body image.

Through the focal point in the space, people's attention is diverted from the life filled with fragmented time and directed to the perception of body image and fashion.

The seating area was designed to exude calm and encourage customers to interact with the space. The matte metal walls bring reflections to the interior and the modern furniture selection takes comfort and aesthetics to a whole new level.