Nicknack's first physical pop-up store was designed by nesso.design, the design philosophy was inspired by the brand and translated into a multi-colored rectangular shape. We created a tunnel that takes you through a colorful journey where you can discover a variety of products and experience the DIY culture of Nicknack.
The continuous movement of color blocks the view just enough for people to see shadows and colors to become curious about what is behind this curtain of color.
On the wall, all the pre-made packages are arranged parametrically, pointing the way to the DIY station where you can create your own setup and package style.
Moreover the all-white interior reflects the brand's minimalist identity and lightweight design and portability.
At the end of the experience, a 2-door dome awaits with the latest collection and assortment of products assembled by the Nicknack team.
CREDITS
PROJECT NAME: Pop-up Store
DESIGN: Abdulkader Baradi / Antonio Minonne
CLIENT: Nicknack
STATUS: Completed
LOCATION: TX Shanghai, China 上海市/中国
PHOTOGRAPHER : Luca LS
