Applied Research Knowledge Ltd
Is a digital media technology company focused on research, design and development.
Is a digital media technology company focused on research, design and development.
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Brief
Develop a visual brand identity that would boldly communicates A.R.K's desire to be a leader and innovator in the fields of digital media and technology.
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Color
Green as a base color is not usually the first choice for a tech company but it represents freshness and wealth and is in keeping with A.R.K’s desire not to conform. A.R.K's African heritage also played a part in choosing green as a base color. Red - orange being natural complimentary colors to green act as exciting accent colors.
Geometry
Through geometry I wanted to take a deeper look at the symbology of the penrose triangle in order to spark fresh ideas for its redeisgn.
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Design
In keeping with A.R.K's Design, Develop & Deploy philosophy I re-imagined the penrose triangle as a 3 piece modular system. My Inspiration came from the Rubix Cube.
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Typefaces
Gears of Peace was used as the logo typeface font with Agency FB as the sub font for general typographic needs across all brand elements.
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Showcase
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Thank You for watching feel free to show some appreciation and please join us on our journey and check out Part 2 were we create A.R.K's brand stationary.
