Independence Day 2021 for Amrutanjan’s Comfy Sanitary Pads.
The use of brown bags / black polythenes that are used to hide sanitary pads
The use of brown bags / black polythenes that are used to hide sanitary pads
at purchase points makes it a bit difficult for taboos to end.
The monologue, executed as an unboxing video, takes a jab and a hook at that.
The monologue, executed as an unboxing video, takes a jab and a hook at that.
But.....Comfy's audience is Tier 3-4 and rural belt and in areas where Hindi or English isn't a common language. So, we also executed an influencer leg where local influencers across regional and language divide created a similar video in their local language.
In total, the film(s) received over 20 lakh views and started conversations.
